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ARTICLES & RESOURCES ON THE POWER OF SOUND & MUSIC
THE ENTERPRISE AND
THE SOUND EXPERIENCE
THE POWER OF SOUND STRATEGY AS WE REOPEN ECONOMIES
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on the next webinar
Peter C. Evans, Managing Partner, Platform Strategy Institute
Lauren McGuire, President, Man Made Music
Joe Belliotti, Co-Founder, The Music Division
Framing: Why Enterprises Today Need Comprehensive Sound Strategies
We will share detailed analysis showing how changing social, technological and business models are causing frontier companies to revaluate the importance of sound in their competitive tool kit.
Leveraging Sound as We Position for Reopening
Customers (marketing & user experience)
Employees (rewards & recognition)
Partners (co-branding & stakeholder engagement)
With case examples of how companies are effectively leveraging sound to create competitive advantage
The New Strategic Imperatives: Refresh, Renew, Redesign
Refresh your brand’s soundtrack to meet your customers’ new priorities.
Renew capabilities to create new value.
Redesign your offerings to authentically strengthen relationships.
Research Insights: Sonic Branding Today and Tomorrow
We review research findings, engagement and measures of sonic identity.
Closing: Three key takeaways companies can apply now to leverage sound and music
Peter C. Evans
- Managing Partner -
Platform Strategy Institute
Peter has over 20 years of experience leading teams in identifying, framing, assessing, and communicating high-priority marketplace trends and disruptions that support business planning and investment prioritization. He has held senior strategy, innovation and market intelligence roles at leading global enterprises including General Electric, KPMG and IHS/CERA. He is a lifetime member of the Council on Foreign Relations and served on the board of the National Association for Business Economics. He led the first global survey of platform companies and has served as co-chair of the MIT Platform Strategy Summit since 2016. Peter received his BA from Hampshire College and his master's degree and PhD degree from MIT.
Cathy Applefeld Olson
Freelance Entertainment & Media Journalist and Editor
Cathy is a passionate storyteller who reports, builds and shares content primarily in the areas of music, media, brand and culture (both the business and the arts).
A longtime contributor to Billboard, a contributing editor at Cynopsis and the managing editor of Cablefax: The Magazine, among other bylines Cathy has produced events including That Big TV Conference, Cynopsis Social Good Awards and Imagination Awards, and have moderated panels for Viacom, Disney and SXSW.
Cathy earned her BS from Northwestern’s Medill School of Journalism.
- Co-Founder -
The Music Division
Joe is a 20+ year music and marketing industry recognized leader. Most recently spent 8 years as the Head of Global Music for The Coca-Cola Company where he architected and led global, scalable strategies, partnerships, and initiatives across the company's portfolio. Previously established entertainment marketing firm Brand Asset Group, and in talent development at the music publishing arm of Maverick (a Madonna/Warner Music JV). Joe has been recognized by Billboard Magazine multiple times on the list of the most influential people in music "Power 100" and branding "Branding Power Players". He speaks regularly at major industry conferences including SXSW, Midem, Advertising Week, Ad Week, Billboard Conferences and many others. Joe is a graduate of the Berklee College of Music.