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The New Strategic Brand Imperative in an Age of Platforms, Experiences and Smart Audio Technology

Enterprise Sound Strategy is a joint initiative of the Platform Strategy Institute and The Music Division.  We provide advisory services focused on the many ways that companies can harness sound and music experiences to advance their competitive advantage.  We look to sonic branding and beyond to the full range of exciting and rapidly changing opportunities available to companies to leverage the power of sound both online and offline. 

ARTICLES & RESOURCES ON THE POWER OF SOUND & MUSIC 

FROM LINKEDIN

"The Power of Sound Strategy as We Reopen Economies" 

by Peter C. Evans 

FROM FORBES

"Peloton’s New Music Chief On Why Artists Should Take The Company For A Spin" 

by Cathy Applefeld Olson 

FROM ROLLING STONE 

"Without Concerts, Artists Are Turning to Ice Cream Deals and Sponsored Livestreams"

 

THE ENTERPRISE AND

THE SOUND EXPERIENCE

 

THE POWER OF SOUND STRATEGY AS WE REOPEN ECONOMIES 

Reach out for information

on the next webinar

WEBINAR AGENDA

Welcome

Peter C. Evans, Managing Partner, Platform Strategy Institute

Lauren McGuire, President, Man Made Music

Joe Belliotti, Co-Founder, The Music Division

 

Framing: Why Enterprises Today Need Comprehensive Sound Strategies

We will share detailed analysis showing how changing social, technological and business models are causing frontier companies to revaluate the importance of sound in their competitive tool kit.

 

Leveraging Sound as We Position for Reopening

  • Customers (marketing & user experience)

  • Employees (rewards & recognition)

  • Partners (co-branding & stakeholder engagement)

With case examples of how companies are effectively leveraging sound to create competitive advantage

 

The New Strategic Imperatives: Refresh, Renew, Redesign

  • Refresh your brand’s soundtrack to meet your customers’ new priorities.

  • Renew capabilities to create new value.

  • Redesign your offerings to authentically strengthen relationships.

 

Research Insights: Sonic Branding Today and Tomorrow
We review research findings, engagement and measures of 
sonic identity.

 

Closing: Three key takeaways companies can apply now to leverage sound and music

 

THE TEAM

Peter C. Evans

- Managing Partner -  

Platform Strategy Institute

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Peter has over 20 years of experience leading teams in identifying, framing, assessing, and communicating high-priority marketplace trends and disruptions that support business planning and investment prioritization. He has held senior strategy, innovation and market intelligence roles at leading global enterprises including General Electric, KPMG and IHS/CERA. He is a lifetime member of the Council on Foreign Relations and served on the board of the National Association for Business Economics. He led the first global survey of platform companies and has served as co-chair of the MIT Platform Strategy Summit since 2016. Peter received his BA from Hampshire College and his master's degree and PhD degree from MIT.

Cathy Applefeld Olson

Freelance Entertainment & Media Journalist and Editor 

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 Cathy is a passionate storyteller who reports, builds and shares content primarily in the areas of music, media, brand and culture (both the business and the arts).

 

A longtime contributor to Billboard, a contributing editor at Cynopsis and the managing editor of Cablefax: The Magazine, among other bylines Cathy has produced events including That Big TV Conference, Cynopsis Social Good Awards and Imagination Awards, and have moderated panels for Viacom, Disney and SXSW.

Cathy earned her BS from Northwestern’s Medill School of Journalism.  

Joe Belliotti

- Co-Founder -  

The Music Division

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 Joe is a 20+ year music and marketing industry recog­nized leader. Most recently spent 8 years as the Head of Global Music for The Coca-Cola Company where he architected and led global, scalable strate­gies, partnerships, and initia­tives across the company's port­folio. Previously established entertainment marketing firm Brand Asset Group, and in talent development at the music publishing arm of Maverick (a Madon­na/Warner Music JV). Joe has been recognized by Billboard Magazine multiple times on the list of the most influential people in music "Power 100" and branding "Branding Power Players". He speaks regularly at major industry conferences including SXSW, Midem, Advertising Week, Ad Week, Billboard Conferences and many others. Joe is a gradu­ate of the Berklee College of Music. 

 

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