Enterprise Sound Strategy

The Essential Resource for Creating and Optimizing Your Sound Strategy in the New Age of Customer Experience, Platforms and Smart Audio Technology.


Every enterprise spends resources on sound, but not every company has a comprehensive sound strategy. Think of us an a strategic think tank around all things sound. As user experiences continue to evolve, a thoughtful and purposeful approach to sound is a necessity for survival. Music and sound are evocative and effective. They've been proven to shift moods, alter perspectives and affect decision-making. When harnessed and implemented with sound can elevate and enhance your customer, employee and partner ecosystem experiences.


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Peter C. Evans

- Managing Partner -  

Platform Strategy Institute

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Peter has over 20 years of experience leading teams in identifying, framing, assessing, and communicating high-priority marketplace trends and disruptions that support business planning and investment prioritization. He has held senior strategy, innovation and market intelligence roles at leading global enterprises including General Electric, KPMG and IHS/CERA. He is a lifetime member of the Council on Foreign Relations and served on the board of the National Association for Business Economics. He led the first global survey of platform companies and has served as co-chair of the MIT Platform Strategy Summit since 2016. Peter received his BA from Hampshire College and his master's degree and PhD degree from MIT.


Cathy Applefeld Olson

Freelance Entertainment & Media Journalist and Editor 

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Cathy is an independent journalist with 30 years’ experience covering music, television, digital, brand and culture for both business and consumer audiences. She is a longtime contributor to Billboard, a contributor to Forbes, senior contributing editor at Cynopsis and managing editor of Cablefax: The Magazine. Bylines also appear in Revolt, The Hollywood Reporter, Home & Design and Folio, among others. As well as writing about emerging and cross-over media trends, she regularly helps produce and speak at events/webinars including SXSW and That Big TV Conference, and for companies including Viacom, Disney and New York Interconnect. Cathy earned her BS from Northwestern University's Medill School of Journalism. 

Joe Belliotti

- Co-Founder -  

The Music Division

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Joe is a 20+ year music and marketing industry recognized leader. Most recently spent 8 years as the Head of Global Music for The Coca-Cola Company where he architecture and led global, salable strategies, partnerships, and initiatives across the company's portfolio. Previously established entertainment marketing firm Brand Asset Group, and in talent development at the music publishing arm of Maverick (a Madon­na/Warner Music JV). Joe has been recognized by Billboard Magazine multiple times on the list of the most influential people in music "Power 100" and branding "Branding Power Players". He speaks regularly at major industry conferences including SXSW, Midem, Advertising Week, Ad Week, Billboard Conferences and many others. Joe is a graduate of the Berklee College of Music.   




Access to monthly “Sound Perspectives” deep dive into topic ranging from Healthcare, Financial Services, Retail, Robotics, 5G and more.


Each “Sound Perspectives” report is a 6-10 page immersion along with unique insights from the Enterprise Sound Strategy team and leaders in each specific area. 


Access to an interactive constantly growing database of 500+ sound and music technologies, media, platforms, experience and content companies. 




Events, webinars and meet ups with the innovators in sound. Designed to exchange ideas and experiences so we can collectively grow the capabilities and opportunities in sound and music. 


Valid for 6 months

Quarterly "Sound Perspectives"

Quarterly Webinar Series

Twice Per Month Enterprise Sound Newsletter



Valid for 12 months

Quarterly "Sound Perspectives"

Quarterly Webinar Series

Twice Per Month Enterprise Sound Newsletter

Enterprise Sound Database & Analysis

Two (2) hours 1:1 consulting with ESS Principles





For those organizations that recognize the importance of sound strategy we concept, build and manage a customized sound center of excellence.


Talent required to identify and advance projects, build sound assets and other vital functions needed to support the business lines and functions in realizing value from investments in sound and sound experiences.

Tools & Assets

Select tools and then organize the maintenance and support of these tools. Drive consistency and efficient re-use of enterprise sound assets; manage engagement with third-party providers including sound experience platforms that can deliver creative audio services and experiences. 


 Establish the policies, procedures, and standards concerning the development and use of the company’s audio identity.  This would include the development and use of audio logos qualification, development and deployment to meet audit, regulatory, information security, and compliance requirements.


Execute, monitor and evaluate the linkage between the company’s sound strategy and day-to-day utilization as well as advance best practices, innovation and learning. This includes responsibility for the sound design process, from concept to iteration and refinement, to preparing and implementing assets, to testing performance and approving designs for external release.


©2020 by Enterprise Sound Strategy